Mumbai, March 22: Ambuja Cements Limited, part of the Holcim Group and one of India’s largest cement makers, has been recognized as India’s Most Trusted Cement Brand by TRA Research in its Brand Trust Report, 2022, said a press release of the Ambuja Cements. Ambuja Cements has also secured the fifth rank in the manufacturing category of the report.
With “I Can” as its brand philosophy, Ambuja Cements has become one of India’s leading cement manufacturers. It has been providing home-building solutions with its sustainable products and environment-friendly practices since it started operations.
Neeraj Akhoury, CEO India Holcim and MD & CEO of Ambuja Cements Ltd. Said, “We’re happy to be recognized as India’s number one trusted cement brand. This is surely a moment of pride for us. Ambuja has always kept the consumer at its focus by providing quality and sustainable solutions that are relevant to Indian consumers today. We will continue to innovate and build on the trust earned in the years to come. Our research and innovation team are constantly developing products which are not only innovative but also responsible and sustainable. We want to provide green living choice to the customers through durable and environment friendly products in India,” Mr. Akhoury said.
Ambuja Cements has set industry benchmarks in offering low carbon, sustainable solutions, said the press release. The company’s innovative product portfolio includes differentiated products such as Ambuja Kawach, Ambuja Plus, Ambuja Compocem and Ambuja Cement (PPC) for different climatic conditions. Through such product innovations, Ambuja Cements aims to ensure a greener tomorrow for the future generations, the press release added.
TRA’s Brand Trust Report 2022 is the result of comprehensive primary research conducted on its proprietary 10 brand behaviours, which make up the Brand Trust Matrix. The study had 1,617 consumer influencers across 16 cities as respondents. It analyzed over 8,000 unique brands, from which the top 1,000 were listed in the report. TRA’s Brand Trust Report data provides consumer insights to leading Indian and global organizations, allowing them to enhance their brand’s scope and relevance in these fast-changing times.
